According to Indian film producer Madhu Mantena, digital marketing has proven over and over again to be the most effective tool for targeting the right demographics, build and maintain a good relationship and getting them glued to your films or music. From posting a teaser on Instagram to live streaming the trailer launches to a glimpse of the behind-the-scenes to social media contests to paid ads on youtube, the usage is countless.
Madhu Mantena, a successful film producer, and media entrepreneur walks you through the importance of digital marketing in the film industry.
https://www.crunchbase.com/person/madhu-mantena
